What A Year, 2018!

As this year comes to a close, I am reminded of everything that I have been able to accomplish, both individually and as a part of an amazing and supportive behind-the-scenes team. We sincerely would like to thank you, our clients, suppliers, supporters and partners who have made 2018 an incredible year of growth, successes and realized opportunities for us, … Continue reading What A Year, 2018!

Instagram Launches IGTV for Content Creators

When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside … Continue reading Instagram Launches IGTV for Content Creators

What is Content Strategy?

The definition of content strategy can be loose to define, and that primarily accounts for the lack of definitions one may find laying around the web. Ergo, definitions are scarce and will differ, however, they will unify in some way. Here is my definition. "The holistic development, organization, distribution and maintenance of content to support a … Continue reading What is Content Strategy?

Social Media for Branding

Social Media provides one of the biggest benefits today to creating a brand. Its multifaceted nature and far-reaching capabilities provide a business or person with opportunities to maximise on creating their brand. Image, customer service and interaction, PR and social culture are just a few of the features of your business that can be cultivated through … Continue reading Social Media for Branding