What A Year, 2018!

What A Year, 2018!

As this year comes to a close, I am reminded of everything that I have been able to accomplish, both individually and as a part of an amazing and supportive behind-the-scenes team. We sincerely would like to thank you, our clients, suppliers, supporters and partners who have made 2018 an incredible year of growth, successes and realized opportunities for us, [...]

Instagram Launches IGTV for Content Creators

Instagram Launches IGTV for Content Creators

When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside [...]

Social Media for Branding

Social Media for Branding

Social Media provides one of the biggest benefits today to creating a brand. Its multifaceted nature and far-reaching capabilities provide a business or person with opportunities to maximise on creating their brand. Image, customer service and interaction, PR and social culture are just a few of the features of your business that can be cultivated through [...]

Business Social Media; The End Goal?

Business Social Media; The End Goal?

This week's interaction with a client about social media posts got us thinking about social media marketing and its usefulness. We can agree about the phenomenal benefits of social media marketing, particularly in relation to traditional marketing channels. One perk this relatively new medium off is the ability to concentrate on your niche, zeroing in [...]