Business Writing: Why Is It Important?

Business writing is a skill that is necessary but constantly overlooked. It’s often misconstrued that basic writing and mediocre editing are not significant when presenting important information or documents, much to the contrary. For a business or company putting out information, a most critical aspect of any publication or document is concise, direct and a … Continue reading Business Writing: Why Is It Important?

Instagram Launches IGTV for Content Creators

When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside … Continue reading Instagram Launches IGTV for Content Creators

4 Mistakes Jamaica Instagram Retail Stores Make

This era of social media provides unchartered territory for businesses to start up and advertise with little to no spending on marketing and advertising if the business owner has the right experience. This environment has made Instagram one in which a retail business can flourish, particularly within the Jamaican market. The market, though saturated can … Continue reading 4 Mistakes Jamaica Instagram Retail Stores Make

What is Content Strategy?

The definition of content strategy can be loose to define, and that primarily accounts for the lack of definitions one may find laying around the web. Ergo, definitions are scarce and will differ, however, they will unify in some way. Here is my definition. "The holistic development, organization, distribution and maintenance of content to support a … Continue reading What is Content Strategy?