Instagram Launches IGTV for Content Creators

Instagram Launches IGTV for Content Creators

When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside [...]

4 Mistakes Jamaica Instagram Retail Stores Make

4 Mistakes Jamaica Instagram Retail Stores Make

This era of social media provides unchartered territory for businesses to start up and advertise with little to no spending on marketing and advertising if the business owner has the right experience. This environment has made Instagram one in which a retail business can flourish, particularly within the Jamaican market. The market, though saturated can [...]

What is Content Strategy?

What is Content Strategy?

The definition of content strategy can be loose to define, and that primarily accounts for the lack of definitions one may find laying around the web. Ergo, definitions are scarce and will differ, however, they will unify in some way. Here is my definition. "The holistic development, organization, distribution and maintenance of content to support a [...]

Business Planning & The Business Plan

Business Planning  The business planning process is the compilation of cumulative steps that are taken to prepare for a business. The process requires the entrepreneur to examine individually and collectively the components (management, marketing, and financial strategy, etc) of the business that will contribute to its functionality and ultimately, its success. Business Plan  The business [...]