Instagram Launches IGTV for Content Creators

Instagram Launches IGTV for Content Creators

When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside [...]

Business Social Media; The End Goal?

Business Social Media; The End Goal?

This week's interaction with a client about social media posts got us thinking about social media marketing and its usefulness. We can agree about the phenomenal benefits of social media marketing, particularly in relation to traditional marketing channels. One perk this relatively new medium off is the ability to concentrate on your niche, zeroing in [...]

Does Size (Length) Really Matter?

Does Size (Length) Really Matter?

TL; DR. The acronym means 'too long; didn't read' and gets a bad rap because the user is labelled lazy and rude. But is that true? How many of us are guilty of this without typing it to let the author of a piece know? I know I am. As much as I love reading [...]