Why Is Your Business On Social Media?

Have you ever looked up a business or brand on social media and tried to contact them only to realize they haven't posted anything in months, or that message you sent is replied to only weeks if not months later? That is because scores of businesses have social media accounts, but no presence. As a content … Continue reading Why Is Your Business On Social Media?

Does Your Brand Have A Voice?

In 2018, the era where content and social marketing are paramount in connecting with the online generation, there are millions of brands for consumers to sift through. This is why content marketing has skyrocketed in the last decade. Strictly speaking, to survive and eventually thrive in the electronic community as a brand, your business must … Continue reading Does Your Brand Have A Voice?

Does Size (Length) Really Matter?

TL; DR. The acronym means ‘too long; didn’t read’ and gets a bad rap because the user is labelled lazy and rude. But is that true? How many of us are guilty of this without typing it to let the author of a piece know? I know I am.

As much as I love reading and being informed, the truth is, if I happen upon an article and 500 words in, the point has (or hasn’t) been made, it begins to turn into gibberish and I’m looking forward to the end only to find other thousand or two words, I’m leaving. And my reason would be TL;DR, though I am not likely to write that. It’s for this reason that I rarely put out any content longer than around the 1200 word mark. I would much rather preserve the quality of my piece and have it be entertaining or…

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What is Content? Why Is It Important?

Whether you have a blog, a website, or just some social media pages for your business or personal use, your content matters. It is not simply putting out a piece whether it is good or bad and that will miraculously bring your medium enough attention or traffic to see the conversion rate that you want. … Continue reading What is Content? Why Is It Important?