When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside [...]
Have you ever looked up a business or brand on social media and tried to contact them only to realize they haven't posted anything in months, or that message you sent is replied to only weeks if not months later? That is because scores of businesses have social media accounts, but no presence. As a content [...]
In 2018, the era where content and social marketing are paramount in connecting with the online generation, there are millions of brands for consumers to sift through. This is why content marketing has skyrocketed in the last decade. Strictly speaking, to survive and eventually thrive in the electronic community as a brand, your business must [...]
The definition of content strategy can be loose to define, and that primarily accounts for the lack of definitions one may find laying around the web. Ergo, definitions are scarce and will differ, however, they will unify in some way. Here is my definition. "The holistic development, organization, distribution and maintenance of content to support a [...]
So, you have a business idea. Perfect! Now you want to put it into action. But how? You need a plan. A business plan. This is especially true if you will be seeking investors to get your idea off the ground. Most investors want to see that you have a plan (a good one) before [...]
Social Media provides one of the biggest benefits today to creating a brand. Its multifaceted nature and far-reaching capabilities provide a business or person with opportunities to maximise on creating their brand. Image, customer service and interaction, PR and social culture are just a few of the features of your business that can be cultivated through [...]
This week's interaction with a client about social media posts got us thinking about social media marketing and its usefulness. We can agree about the phenomenal benefits of social media marketing, particularly in relation to traditional marketing channels. One perk this relatively new medium off is the ability to concentrate on your niche, zeroing in [...]
Social Media has become a powerhouse movement in the last decade. It has moved from a inter-personal connective tool to ones social circle to being the most significant source of instant news and information distribution and as well as communication globally.