Business Plan, Proposal or Pitch (Presentation)

One in three clients who first approach me regarding a business plan is uncertain whether they actually need a business plan, a business proposal or a business presentation or pitch deck.

Business Writing: Why Is It Important?

Business writing is a skill that is necessary but constantly overlooked. It’s often misconstrued that basic writing and mediocre editing are not significant when presenting important information or documents, much to the contrary. For a business or company putting out information, a most critical aspect of any publication or document is concise, direct and a … Continue reading Business Writing: Why Is It Important?

What is Content Strategy?

The definition of content strategy can be loose to define, and that primarily accounts for the lack of definitions one may find laying around the web. Ergo, definitions are scarce and will differ, however, they will unify in some way. Here is my definition. "The holistic development, organization, distribution and maintenance of content to support a … Continue reading What is Content Strategy?

What is Content? Why Is It Important?

Whether you have a blog, a website, or just some social media pages for your business or personal use, your content matters. It is not simply putting out a piece whether it is good or bad and that will miraculously bring your medium enough attention or traffic to see the conversion rate that you want. … Continue reading What is Content? Why Is It Important?