Business Writing: Why Is It Important?

Business Writing: Why Is It Important?

Business writing is a skill that is necessary but constantly overlooked. It’s often misconstrued that basic writing and mediocre editing are not significant when presenting important information or documents, much to the contrary. For a business or company putting out information, a most critical aspect of any publication or document is concise, direct and a [...]

Own Who You Are

Last night, for the longest time in 'I don't know how long' I spent about three hours on Skype with two girlfriends. We talked. A lot. About many, many things including social media and perception. As the conversation grew wings and took on varying subject matters, I listened to how they felt about perception, online [...]

Business Plan Writing Workshop

Business Plan Writing Workshop

What Is A Business Plan & Why Are They Important? A business plan is a strategic planning tool for entrepreneurs. A properly structured business plan not only helps entrepreneurs to focus on the specific steps necessary act on business ideas but also functions as a roadmap them to achieve both their short-term and long-term objectives. A business plan is imperative for a [...]

Death Is So… Final

Death Is So… Final

A few days before the holidays, my husband's maternal family lost its matriarch. While the family is close and usually jovial, there was a hanging presence over the holidays. Last Sunday, she was laid to rest. I dislike funerals, and blessed as I am, I've only ever lost one person close to me, my great [...]

What A Year, 2018!

What A Year, 2018!

As this year comes to a close, I am reminded of everything that I have been able to accomplish, both individually and as a part of an amazing and supportive behind-the-scenes team. We sincerely would like to thank you, our clients, suppliers, supporters and partners who have made 2018 an incredible year of growth, successes and realized opportunities for us, [...]

Journey To Authorship

Journey To Authorship

Hey there! I know I've been off the radar on my blog, but I'm just busy. I keep saying I should wait until I no longer am, but in all honesty, there's not really an end in sight for that. Between my (almost) two year old putting me to work, general wifely (adulting) duties, working [...]

Instagram Launches IGTV for Content Creators

Instagram Launches IGTV for Content Creators

When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside [...]

What is Content Strategy?

What is Content Strategy?

The definition of content strategy can be loose to define, and that primarily accounts for the lack of definitions one may find laying around the web. Ergo, definitions are scarce and will differ, however, they will unify in some way. Here is my definition. "The holistic development, organization, distribution and maintenance of content to support a [...]

5 Tips For Writing a Business Plan For Your Business Idea

So, you have a business idea. Perfect! Now you want to put it into action. But how? You need a plan. A business plan. This is especially true if you will be seeking investors to get your idea off the ground. Most investors want to see that you have a plan (a good one) before [...]

Social Media for Branding

Social Media for Branding

Social Media provides one of the biggest benefits today to creating a brand. Its multifaceted nature and far-reaching capabilities provide a business or person with opportunities to maximise on creating their brand. Image, customer service and interaction, PR and social culture are just a few of the features of your business that can be cultivated through [...]

Business Social Media; The End Goal?

Business Social Media; The End Goal?

This week's interaction with a client about social media posts got us thinking about social media marketing and its usefulness. We can agree about the phenomenal benefits of social media marketing, particularly in relation to traditional marketing channels. One perk this relatively new medium off is the ability to concentrate on your niche, zeroing in [...]

Does Size (Length) Really Matter?

Does Size (Length) Really Matter?

TL; DR. The acronym means 'too long; didn't read' and gets a bad rap because the user is labelled lazy and rude. But is that true? How many of us are guilty of this without typing it to let the author of a piece know? I know I am. As much as I love reading [...]