Before we dive into the specifics, let me hasten to advise that the information I am about to provide is highly subjective. There are several factors that will determine, where your client leads come from. As a matter of fact, one piece of information the internet often fails to offer, is that leads also to a high degree depend on the individual knowing their strengths. Content is great, but there are so many content types out there, a person has no business neglecting areas of strength to follow the crowd. But, I digress.


The business model of your business is the structure that you plan to use to generate revenues. Choosing the right business model for your product or service is instrumental in capturing your business’ true revenue generation potential by extending product reach. It is important to also mention that many businesses employ several different business models, either separately or in unison to facilitate several revenue streams.


Have you ever looked up a business or brand on social media and tried to contact them only to realize they haven’t posted anything in months, or that message you sent is replied to only weeks if not months later? That is because scores of businesses have social media accounts, but no presence.

As a content strategist, it is not uncommon that a company looking to rebrand will say something like, “Oh, we do have a social media page, we just don’t really use it.” followed by the explanation that it was created because they needed to be there. It’s also not uncommon that events planners think a social media account that is only ‘active‘ for two weeks a year to support an annual event will generate sales of epic magnitudes. In short, companies who do not understand digital marketing equate having an account with some followers to having a presence. The two are not the same.


“In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” (Statistica, 2018) Despite these figures, social media platforms are the biggest winners, as the perpetual updates to the algorithms found on these platforms have one purpose, to maximize sales. Yes, sales. So the customers and potential customers are there for free, but the businesses pay to be seen. More and more, consumers look to social media to influence their purchasing decisions and simply being familiar with your brand can boost sales. This is largely in part due to the power of marketers, social media influencers and their roles in providing awareness and reviews.

This does cost, in time, expertise and money, however, social media marketing it is an investment. In many instances, businesses and brands depend on tapping into these billions of potential to be successful.

Yet, many companies are still elusive to the power and presence of where customers and potential customers are and are misinformed that as long as the page sits on the site collecting dust, they have a presence. Except this is not true. To harness the power of digital marketing, to own a page with the businesses name and little to no activity is simply not enough.

Your business page should never go more than a few days without a post, to keep up a presence. Your why shouldn’t be just because.

Strictly speaking, when it comes to remote working, the future is already here. There’s a saying, that when you are young you have the time and energy to do the things to want to do. When you are at the peak of your life, you have the money and the energy to do the things you want to do but no time. And finally, in retirement, you have the money and the time but no energy.

The Remote Employee

Today, millennials aren’t interested in the mundane ‘work to die’ routine but are actively interested in pursuing lives outside of the regular 9-5. Consequently, more and more people are now requiring income streams to be streamlined around them, not the other way around as was the case in previous years. This has given rise to the concept of remote working, where people are able to live wholesome lives while still making a living by working from anywhere with an internet connection. and with it trillion dollar industries such as freelancing. Additionally, careers in areas centred on remote working such as digital marketers, branding and content specialist, virtual assistants In the age of instantaneous communication fuelling our lifestyles, remote working enables many individuals to thrive, cultivating the ultimate work-life balance.

The Remote Employer

Remote work doesn’t just benefit the employee. Employers who choose to hire remote teams stand to gain substantially by reducing overhead costs when they hire a partially or entirely remote team. Large, stationary office spaces are not only more expensive and can represent a huge liability, more expenses to maintain, and employees within them require benefits such as insurance and job security. Additionally, monthly utilities are to be expected. A remote team can be had entirely on contract, thereby allowing the employers to minimize expenditure without compromising on talent and workload. By employing remote teams, particularly if the firm relies on a small team, such as single digits. In 2017, many companies are formed and operate entirely online. There is also the additional benefit to employers by not being limited in the =ir choice of hire due to geography. Remote hiring allows the company to hire the best candidates for their job from a global pool unlimited by location.

Coworking and Remote Working

Another interesting worldwide phenomenon arising from remote workers is that entrepreneurs have found a market for coworking spaces. Largely used by online companies, freelancers, and other ‘floating’ business personnel, a coworking space is a space where an individual or business can go to work in a ‘shared’ office space. This service is usually offered at a per visit or monthly fee, depending on the frequency of the user. Other services are also provided such as business meeting and conference meeting spaces, professional mingles, among others. A coworking space, though in itself offers a physical location to the remote workers, also offers more, such as a mailing and business address for companies that do not have a physical address., again, at a cost to the user. This cost can, however, be considered negligent when compared to the alternative, their own physical location.wp-1493238967566.jpg

If you’ve ever worked hard to achieve anything, especially while facing adversity, you understand that adulthood and adulting has its perks, as well as its costs. For most of us, the average Jane or Joe, we go through different periods or phases in our lives that has either sped up so fast it leaves us in a tail spin, pulling at us in a fast pace to keep up or in some way creating a lull that is sometimes so deep, you actively seek a little pressure to insert in your life and dismantle the routine. This is just the way it works… each phase has its place.


I haven’t yet decided what period this is for our family and in particular, me, because well… it seems to be both. I’ve gotten a handle (somewhat) on the whole “mom-ing” 24/7 thing and working from home. Depending on how a particular day is going, I can just lift my head and it’s 4pm or wait for 12 hours and when I check the clock it says only 2 has passed. Such is the conundrum that plays out when one starts a new business and career from their living room, with an infant to be cared for who’s exclusively breastfed.

I’m always tired, looking for rest and sleep. That  ‘sleep when the baby sleeps‘ narrative has never worked for me. So all systems are go anywhere between 5 and 7, and by the time the day ends I’ve very little in the tank to take me past a child’s bedtime hour. That’s just over here on my end. My husband’s view is completely different. 


Three months before our daughter was born, he started post-graduate studies to become a specialist doctor in his field of passion. So in addition to several hours of studying he puts in prior to work which was the norm in our lives just because of his profession, he’s now also a full-time medical student as well as a full time working doctor and brand new father. With the rapid approach of the end of his first year of studies and major exams, his study sessions have increased tenfold, the addition of classes to his schedule. There simply isn’t enough time in a day, it would seem. It’s not unusual that he’s kept going by sheer willpower and coffee. In our house, our coffee maker is our friend. She’s part of the family…


Socially, our lives have lulled. No, that’s not true. Our social lives are currently so stagnant, they are virtually non-existent. Quite frankly, between now and the next few months, we just don’t have time for it. I am like a child praying for summer to arrive. Not that it will be a lot better, but I am hoping the edge won’t be as sharp. As close as we are, much of our time in the house together is in passing outside of a little family bonding time each/every other day.

This is nothing new. There is always a time and space in our lives when the work we put into advancing ourselves, our lives and careers light a fire under our rear and at least for a few weeks, suck our time and energy into a vacuum. This time, however, its been longer than I’ve ever experienced and longer still to go. 

Still, it is a conscious choice to adult, and when the cost of ambition knocks, you better answer that door and be ready to throw yourself at the mercy at whatever is on the other side. We must be ready face the opportunity costs.

Seven months ago when I started my blog, I had no idea where, if anywhere, I wanted it to go.  I was pregnant, bored and needed a creative outlet where I could share. So one day, I wrote a story about the morning I took that pregnancy test and got a positive. Then I wondered what to do with it.

It suddenly dawned on me that my husband had a blog where he wrote about football (soccer). Football is his passion so he wrote about the EPL and particularly Arsenal (that’s his team), and local football news surrounding the reggae boys. He’s even had his pieces published in the local newspaper a few times.

So I downloaded the app and published my first blog post. It was extremely surprising and enlightening how many people actually cared about what I was experiencing and writing about. The feedback was immediate, asking me when my next blog post would be, that they were “waiting” on it. People actually enjoyed my writing and were actively encouraging me to do something I’ve always wanted to do, write a book. I couldn’t believe it!

I used to write stories for my friends in the form of ‘series’ or a book where they would wait on the chapters back in high school, but at the time it was just something fun I did for my clique. Back then all I needed was my pen, notebook and my overactive imagination. Then, major exams  (CXCs) got in the way and I guess I forgot about it, how much I enjoyed it.

“Back then all I needed was my pen,  notebook and my over active imagination.”

Starting My Blog

After the first few posts on my pregnancy journey as a first time mom, a friend of mine asked if I was going to be a mommy blogger now. I scoffed. No way was I going to be writing just about pregnancy and motherhood. There’s so much more to me. So I began to write on my thoughts. My blog post The Modern Traditional Woman: The Married Individual was the first that seemed to gain traction outside my immediate circle. I thought wow! I’d been blogging less than a month when First Pregnancy Series: He’s Pregnant Too was published and brought double the number of views, I was ecstatic again. Within a few short weeks, my blog had attracted thousands of views. My husband decided to contribute a guest post, First Pregnancy Series: A Husband’s Perspective,  it brought hundreds of viewers for weeks. I enjoyed every minute of it!

So when I wondered what would be the theme of my blog, I had a dilemma. Every article or blog post l read suggested I pick a topic and stick to it. I wasn’t about to do that. So I’ve continued to blog about my life as it happens, opinions and topics of interest, even my freelancing.

Lifestyle Blog

I was content to have a theme-less blog, as long as I could keep writing on whatever interested me. After some research however, and some new topics I want to write on, it appears my blog does have a theme after-all. It’s a lifestyle blog!

So I will continue to write and add my life and experiences as they come. My blog is my space and if you’re reading this, you’re here. I love that you’ve come. I hope you stay…