What A Year, 2018!

As this year comes to a close, I am reminded of everything that I have been able to accomplish, both individually and as a part of an amazing and supportive behind-the-scenes team. We sincerely would like to thank you, our clients, suppliers, supporters and partners who have made 2018 an incredible year of growth, successes and realized opportunities for us, … Continue reading What A Year, 2018!

Journey To Authorship

Hey there! I know I've been off the radar on my blog, but I'm just busy. I keep saying I should wait until I no longer am, but in all honesty, there's not really an end in sight for that. Between my (almost) two year old putting me to work, general wifely (adulting) duties, working … Continue reading Journey To Authorship

Instagram Launches IGTV for Content Creators

When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside … Continue reading Instagram Launches IGTV for Content Creators

Why Is Your Business On Social Media?

Have you ever looked up a business or brand on social media and tried to contact them only to realize they haven't posted anything in months, or that message you sent is replied to only weeks if not months later? That is because scores of businesses have social media accounts, but no presence. As a content … Continue reading Why Is Your Business On Social Media?

Does Your Brand Have A Voice?

In 2018, the era where content and social marketing are paramount in connecting with the online generation, there are millions of brands for consumers to sift through. This is why content marketing has skyrocketed in the last decade. Strictly speaking, to survive and eventually thrive in the electronic community as a brand, your business must … Continue reading Does Your Brand Have A Voice?

What is Content Strategy?

The definition of content strategy can be loose to define, and that primarily accounts for the lack of definitions one may find laying around the web. Ergo, definitions are scarce and will differ, however, they will unify in some way. Here is my definition. "The holistic development, organization, distribution and maintenance of content to support a … Continue reading What is Content Strategy?