Business Writing: Why Is It Important?

Business writing is a skill that is necessary but constantly overlooked. It’s often misconstrued that basic writing and mediocre editing are not significant when presenting important information or documents, much to the contrary. For a business or company putting out information, a most critical aspect of any publication or document is concise, direct and a … Continue reading Business Writing: Why Is It Important?

Instagram Launches IGTV for Content Creators

When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside … Continue reading Instagram Launches IGTV for Content Creators

Why Is Your Business On Social Media?

Have you ever looked up a business or brand on social media and tried to contact them only to realize they haven't posted anything in months, or that message you sent is replied to only weeks if not months later? That is because scores of businesses have social media accounts, but no presence. As a content … Continue reading Why Is Your Business On Social Media?

Social Media for Branding

Social Media provides one of the biggest benefits today to creating a brand. Its multifaceted nature and far-reaching capabilities provide a business or person with opportunities to maximise on creating their brand. Image, customer service and interaction, PR and social culture are just a few of the features of your business that can be cultivated through … Continue reading Social Media for Branding

Business Social Media; The End Goal?

This week's interaction with a client about social media posts got us thinking about social media marketing and its usefulness. We can agree about the phenomenal benefits of social media marketing, particularly in relation to traditional marketing channels. One perk this relatively new medium off is the ability to concentrate on your niche, zeroing in … Continue reading Business Social Media; The End Goal?

What is Content? Why Is It Important?

Whether you have a blog, a website, or just some social media pages for your business or personal use, your content matters. It is not simply putting out a piece whether it is good or bad and that will miraculously bring your medium enough attention or traffic to see the conversion rate that you want. … Continue reading What is Content? Why Is It Important?