Business writing is a skill that is necessary but constantly overlooked. It’s often misconstrued that basic writing and mediocre editing are not significant when presenting important information or documents, much to the contrary. For a business or company putting out information, a most critical aspect of any publication or document is concise, direct and a [...]
Depending on what industry you operate as a freelance professional, business leads will come from a wide range of sources.
When Instagram announced a few weeks ago that it would be updating the app to allow for hour-long videos, the social media community (myself included) was very sceptical. However, the feature launch of IGTV for content creators have set the industry abuzz since the release. IGTV was released earlier today as a feature accessible inside [...]
Have you ever looked up a business or brand on social media and tried to contact them only to realize they haven't posted anything in months, or that message you sent is replied to only weeks if not months later? That is because scores of businesses have social media accounts, but no presence. As a content [...]
In 2018, the era where content and social marketing are paramount in connecting with the online generation, there are millions of brands for consumers to sift through. This is why content marketing has skyrocketed in the last decade. Strictly speaking, to survive and eventually thrive in the electronic community as a brand, your business must [...]
Strictly speaking, when it comes to remote working, the future is already here. There's a saying, that when you are young you have the time and energy to do the things to want to do. When you are at the peak of your life, you have the money and the energy to do the things [...]
Social Media provides one of the biggest benefits today to creating a brand. Its multifaceted nature and far-reaching capabilities provide a business or person with opportunities to maximise on creating their brand. Image, customer service and interaction, PR and social culture are just a few of the features of your business that can be cultivated through [...]
This week's interaction with a client about social media posts got us thinking about social media marketing and its usefulness. We can agree about the phenomenal benefits of social media marketing, particularly in relation to traditional marketing channels. One perk this relatively new medium off is the ability to concentrate on your niche, zeroing in [...]