Have you ever looked up a business or brand on social media and tried to contact them only to realize they haven’t posted anything in months, or that message you sent is replied to only weeks if not months later? That is because scores of businesses have social media accounts, but no presence.

As a content strategist, it is not uncommon that a company looking to rebrand will say something like, “Oh, we do have a social media page, we just don’t really use it.” followed by the explanation that it was created because they needed to be there. It’s also not uncommon that events planners think a social media account that is only ‘active‘ for two weeks a year to support an annual event will generate sales of epic magnitudes. In short, companies who do not understand digital marketing equate having an account with some followers to having a presence. The two are not the same.

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“In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” (Statistica, 2018) Despite these figures, social media platforms are the biggest winners, as the perpetual updates to the algorithms found on these platforms have one purpose, to maximize sales. Yes, sales. So the customers and potential customers are there for free, but the businesses pay to be seen. More and more, consumers look to social media to influence their purchasing decisions and simply being familiar with your brand can boost sales. This is largely in part due to the power of marketers, social media influencers and their roles in providing awareness and reviews.

This does cost, in time, expertise and money, however, social media marketing it is an investment. In many instances, businesses and brands depend on tapping into these billions of potential to be successful.

Yet, many companies are still elusive to the power and presence of where customers and potential customers are and are misinformed that as long as the page sits on the site collecting dust, they have a presence. Except this is not true. To harness the power of digital marketing, to own a page with the businesses name and little to no activity is simply not enough.

Your business page should never go more than a few days without a post, to keep up a presence. Your why shouldn’t be just because.

Seven months ago when I started my blog, I had no idea where, if anywhere, I wanted it to go.  I was pregnant, bored and needed a creative outlet where I could share. So one day, I wrote a story about the morning I took that pregnancy test and got a positive. Then I wondered what to do with it.

It suddenly dawned on me that my husband had a blog where he wrote about football (soccer). Football is his passion so he wrote about the EPL and particularly Arsenal (that’s his team), and local football news surrounding the reggae boys. He’s even had his pieces published in the local newspaper a few times.

So I downloaded the app and published my first blog post. It was extremely surprising and enlightening how many people actually cared about what I was experiencing and writing about. The feedback was immediate, asking me when my next blog post would be, that they were “waiting” on it. People actually enjoyed my writing and were actively encouraging me to do something I’ve always wanted to do, write a book. I couldn’t believe it!

I used to write stories for my friends in the form of ‘series’ or a book where they would wait on the chapters back in high school, but at the time it was just something fun I did for my clique. Back then all I needed was my pen, notebook and my overactive imagination. Then, major exams  (CXCs) got in the way and I guess I forgot about it, how much I enjoyed it.


“Back then all I needed was my pen,  notebook and my over active imagination.”


Starting My Blog

After the first few posts on my pregnancy journey as a first time mom, a friend of mine asked if I was going to be a mommy blogger now. I scoffed. No way was I going to be writing just about pregnancy and motherhood. There’s so much more to me. So I began to write on my thoughts. My blog post The Modern Traditional Woman: The Married Individual was the first that seemed to gain traction outside my immediate circle. I thought wow! I’d been blogging less than a month when First Pregnancy Series: He’s Pregnant Too was published and brought double the number of views, I was ecstatic again. Within a few short weeks, my blog had attracted thousands of views. My husband decided to contribute a guest post, First Pregnancy Series: A Husband’s Perspective,  it brought hundreds of viewers for weeks. I enjoyed every minute of it!

So when I wondered what would be the theme of my blog, I had a dilemma. Every article or blog post l read suggested I pick a topic and stick to it. I wasn’t about to do that. So I’ve continued to blog about my life as it happens, opinions and topics of interest, even my freelancing.


Lifestyle Blog

I was content to have a theme-less blog, as long as I could keep writing on whatever interested me. After some research however, and some new topics I want to write on, it appears my blog does have a theme after-all. It’s a lifestyle blog!

So I will continue to write and add my life and experiences as they come. My blog is my space and if you’re reading this, you’re here. I love that you’ve come. I hope you stay…

Shan