What Is A Business Plan & Why Are They Important?
A business plan is a strategic planning tool for entrepreneurs. A properly structured business plan not only helps entrepreneurs to focus on the specific steps necessary act on business ideas but also functions as a roadmap them to achieve both their short-term and long-term objectives. A business plan is imperative for a business to attract funding. Banks and other investors want to clearly make the connection between how the entrepreneur will be using capital and how that will translate into a return on their investment.
Although many entrepreneurs know the importance of a business plan, for most startups, funding is a challenge and business consultants are not cheap. The average cost for a business plan ranges between US$500-US$3000. This range is wide, however, it reflects the true variant levels of the needs entrepreneurs and businesses. Additionally, business plans are not static documents and should be reviewed and updated at least annually.
For serial entrepreneurs, these costs add up quickly.

Learn A Skill
By being equipped to write business plans, an entrepreneur positions their business and themselves to take advantage of more opportunities. In a competitive marketplace, self-development and learning are crucial.
For this reason, I have decided to offer a workshop. Repeatedly requested by clients of mine and other business professionals within my network, it’ scheduled to take place at the Council of Voluntary Services, 2D Camp Road Kingston 5, Jamaica on March 23, 2019.

This full-day Business Plan Writing workshop is a pre-registered event designed for business owners and entrepreneurs who are ready to acquire the necessary skills requires to create a business plan. The process is simplified and broken down into digestible sections. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Participants will come away from the workshop confident and prepared to write a business plan.
OVERVIEW
The workshop aims to teach participants how to:
- – Research and analyze the individual components needed for a business plan
- – Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
- – Explain the purpose and future of their business in easy to understand terms
- – Use accounting terms to describe the future for their business
- – Describe their marketing, sales, and planning strategies
PACKAGE INCLUDES:

– Business Plan Writing Guide (Book)
The workshop will cover problem areas, such as cash flow projections and designing the plan as needed for specific types of funding.
The workshop offers a total value of over J$70,000.00. You can’t afford to miss it! Register with a business partner or friend for $12,000 each!
Shandean Reid
Business Plan Consultant & Author
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