SHANDEAN REID

Shandean Reid is a freelance business plan writer and communications strategist based in Kingston, Jamaica. She currently offers her services on a contractual and project basis as lead at Shandean Reid | Business Services.

Shandean’s mission is to help independent entrepreneurs and SME’s (Business Planning) and medium and corporate sized companies (Communication Strategy) craft effective, comprehensive business plans as well as communications strategies and campaigns for internal and external stakeholders and clients, clients in either a leading and/or supporting role in implementation. Shandean is committed to extending her vibrant and forthcoming command of the English language and communication skills (written & oral) to facilitate competent communication and business planning by creating and maintaining brand voices.

Over the past decade, through full-time roles and consulting work, Shandean has solidified businesses, shaped brand architecture, created content, driven social media, content and communication strategies, and built communities from small businesses to global brands. Shandean has since authored several short stories, a novel The Dangerous Business of Pleasure and a business plan book, Business Plan Pocket Guide – A Practical Step-by-Step Guide to Writing Business Plans.

Shandean is a fan of good books, wine and coffee with equal enthusiasm, and when she’s not at her laptop, you’ll find her sharing cuddles and snuggles — with her beautiful daughter and husband.

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WHAT I DO

BUSINESS PLANNING

As a seasoned Business Plan Writer, with over 100 business plans in the arsenal, I welcome the opportunity to capitalize on and challenge my core strengths by spearheading client-focused initiatives and preparing investor and “action-ready” business plans to match your vision. Services offered;

  • Business Plan Writing
  • Business Plan Reviewing
  • Business Plan Updating

As a business planner, I am also exposed to the difficulties of entrepreneurship and start-up funding challenges. In this case, if you are looking guided help to write your business plan, without dishing out too much funds, my book Business Plan Pocket Guide: A Practical Step-by-Step Guide To Writing Business Plan to help the individuals cover the basics of writing a simple, standard business that packs a big punch.

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COMMUNICATIONS’ STRATEGY

Competent in a breadth of communication techniques both written and oral, I have serving in several capacities and garnered relevant experience in fostering of client and brand based interactive representation. Expertise cultivated from these experiences translates to the following service offerings;

  • Internal & External Communications’ Strategy
  • Marketing Communications
  • Content Strategy

I implement strategic and creative communications activities, design communication plans to support internal communication within companies and bolster brand strategy by creating and maintaining brand voice.

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