Shandean Reid is a freelance business plan writer and communications strategist based in Kingston, Jamaica. She currently offers her services on a contractual and project basis as lead at Shandean Reid | Business Services.

Shandean’s mission is to help independent entrepreneurs and SME’s (Business Planning) and medium and corporate sized companies (Communication Strategy) craft effective, comprehensive business plans as well as communications strategies and campaigns for internal and external stakeholders and clients, clients in either a leading and/or supporting role in implementation. Shandean is committed to extending her vibrant and forthcoming command of the English language and communication skills (written & oral) to facilitate competent communication and business planning by creating and maintaining brand voices.

Over the past decade, through full-time roles and consulting work, Shandean has solidified businesses, shaped brand architecture, created content, driven social media, content and communication strategies, and built communities from small businesses to global brands. Shandean has since authored several short stories, a novel The Dangerous Business of Pleasure and a business plan book, Business Plan Pocket Guide – A Practical Step-by-Step Guide to Writing Business Plans.

Shandean is a fan of good books, wine and coffee with equal enthusiasm, and when she’s not at her laptop, you’ll find her sharing cuddles and snuggles — with her beautiful daughter and husband.