Business Writing: Why Is It Important? - Shandean Reid

Business writing is a skill that is necessary but constantly overlooked. It’s often misconstrued that basic writing and mediocre editing are not significant when presenting important information or documents, much to the contrary.

For a business or company putting out information, a most critical aspect of any publication or document is concise, direct and a clear representation of the information being provided.

For Business Plans and Proposals

For the entrepreneur or aspiring entrepreneur, pitching proposals and business plans for ongoing and prospective ventures for investments, the document put forward is a direct representation of that person, their attention to detail, clarity of intentions and thought put into the venture and the ability to represent the information put forward in a way that enables the reader to fully grasp and understand the entrepreneur’s plan.

Many individuals are in-depth concept constructors whom may not quite be able to express with clarity the idea they have to the true potential. Such an individual can prove to be at a disadvantage in the garnering of support for said concept being accepted as one of merit. To avoid such occurrences, effective written communication is an imperative commodity and vital for verbal persuasive arguments. Not everyone is an entrepreneur, some are inventors or innovators who want to create a product of service (or modify an existing one), sell it and move on to something else.

Similarly, a company wishing to put forward proposals or projects is expected to present a document of the highest integrity as this will serve as record or file, ergo representing the company, irrespective of the individual author. Combining the skills of project management and businesses writing can prove an influential part of key arguments as the use of (or a lack thereof) jargons may or not be critical to overall understanding by individuals involved in the project.

Ultimately, properly written and edited documents are a direct representation of the person or entity and as such, should be developed with care, whether by hiring a professional or improving one’s own skill set.

Shandean Reid
Business Plan Consultant & Author